Join your in-plant colleagues for a VIP tour of Xerox's Gil Hatch Center, a 100,000 sq. ft. world-class customer engagement facility and the world's largest permanent showcase of digital solutions for the graphic communications and printing markets. Experience the complete collection of Xerox digital solutions and get immediate answers from the leading experts.
While touring Xerox, enjoy keynote presentations by:
"BA" Kilberg-Walsh, Manager, Production Marketing Communications
Drawing upon more than two decades of marketing communications experience, Beth Ann is helping to transform how Xerox markets its Production Systems Group products to customers. Recognized as a leading practitioner in 1-to-1 business-to-business communications, Beth Ann and her direct marketing team use personalization and customization strategies - enabled by Xerox digital printing technology - to grow existing customer relationships and develop new ones.
The results speak for themselves. Beth Ann's programs often yield double-digital response rates and industry accolades. In addition to 1-to-1 communications, Beth Ann also manages focused programs and events, cross-media campaigns, and web-to-print initiatives. One of her integrated direct-marketing programs in September won a prestigious "Golden Ink Award."
Bobby Baker, Business Business Development Consultant
With over 32 years of experience in the printing industry, Bobby Baker has been with Xerox for 14 years, serving as Business Development Consultant in the Graphics Communications area for the past 8 years. In this role he is actively involved in marketing applications, application development, marketing campaigns, and marketing trends.
Prior to Xerox, he was the Director of Operations for Computer Language Research (CLR) in Carrollton, TX. This service bureau included an offset print operation including 6 color Didde ½ webs with UV dryers, a GTO press, AB Dick presses as well as a full complement of finishing equipment including perfect binding, inserting and mailing. He has authored articles published in several trade magazines and journals. He was President of the Southern Region for XPLOR and is a charter member of the Xerox Worldwide Operations Advisory Council.